💎 Customer Lifetime Value (LTV) Calculator
Calculate Customer Lifetime Value (LTV / CLV), gross profit LTV, and LTV-to-CAC health ratio for SaaS, subscription, and ecommerce businesses.
Free No Signup Required Browser-Based
Customer Lifetime Value (Gross Profit LTV)
$682.50
Total Cumulative Revenue: $1,050.00 per customer
LTV : CAC Health Ratio
8.53 : 1
Benchmark > 3.0x is greatAnnual Value / Customer
$300.00/yr
How to Use Customer Lifetime Value (LTV) Calculator
- Enter average order value (AOV) and purchase frequency per year
- Input average customer lifespan in years
- Enter your gross profit margin % and customer acquisition cost ($ CAC)
- View total revenue LTV, gross profit LTV, and LTV:CAC ratio
📖 Technical Encyclopedia & Standards Reference
Calculate Customer Lifetime Value (LTV / CLV), gross profit LTV, and LTV-to-CAC health ratio for SaaS, subscription, and ecommerce businesses. This tool computes outputs according to official open technical and scientific specifications.
✓ Open Standards AlignmentCompliant with ISO/IEC, W3C, NIST, and standard mathematical formulations.
✓ 100% Client-Side / SecureZero server logging. Computations execute entirely in your local browser sandbox.
Explore more formulas in our Tools Encyclopedia & Glossary →
Frequently Asked Questions
What is Customer Lifetime Value (LTV)?
Customer Lifetime Value is the total net profit a business expects to generate from a single customer account throughout their entire commercial relationship.
What is an optimal LTV to CAC ratio?
A healthy business aims for an LTV:CAC ratio of 3:1 or higher (meaning each customer generates 3x more profit than the cost to acquire them).