Text & Writing

Headline Analyzer

Analyze and score headlines for emotional impact, clarity, SEO value, and click-worthiness using proven headline formulas.

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About this tool

Headlines are the most important words you write - they determine whether anyone reads your content. On average, 8 out of 10 people read headlines, but only 2 out of 10 click through to read the full article. A great headline can increase traffic by 500%, while a poor one means your brilliant content goes unread. Effective headlines combine emotional appeal, clarity, curiosity, specificity, and urgency. They use power words, numbers, and proven formulas. The difference between 'Ways to Save Money' and '17 Proven Ways to Save $10,000 This Year' is thousands of clicks, shares, and conversions.

The best headlines follow proven formulas and psychological principles: numbers ('7 Ways'), questions ('Are You Making These Mistakes?'), how-to ('How to Write Headlines'), benefits ('Get More Traffic'), negative angles ('Stop Doing This'), superlatives ('Best SEO Tips'), and specificity ('Increase Sales by 47%'). They balance emotional and intellectual appeal - too rational is boring, too emotional seems clickbait. Length matters too: blog headlines work best at 60-70 characters, social media at 70-100 characters, email subject lines at 40-50 characters. Power words like 'ultimate', 'essential', 'proven', and 'secret' increase engagement when used strategically.

Our Headline Analyzer evaluates your headlines using algorithms based on millions of high-performing headlines. The tool scores emotional impact, power word usage, word balance (emotional vs. common vs. uncommon words), sentiment, length optimization, SEO value, clarity, and click-worthiness. You'll receive an overall score (0-100), component-by-component analysis, specific examples of what works and what doesn't, and actionable recommendations for improvement. Whether you're writing blog titles, email subject lines, social media posts, ads, or any content that needs attention, this analyzer helps you craft headlines that get clicks, shares, and results.

Usage examples

Blog Post Headline

Analyze article title effectiveness

'17 Proven SEO Tips to Double Your Traffic' | Score: 85/100 | High emotional impact, good length

Email Subject Line

Test email headline power

'You're Making These 5 Email Mistakes' | Score: 78/100 | Strong curiosity, negative angle works

Product Page Title

Check e-commerce headline

'Premium Wireless Headphones - 30hr Battery' | Score: 72/100 | Clear benefits, add power words

Social Media Post

Evaluate social headline

'The Ultimate Guide to Instagram Growth in 2024' | Score: 82/100 | Great superlative, specific year

How to use

  1. Enter your headline or title
  2. Click analyze to score the headline
  3. Review overall score and component ratings
  4. Check emotional impact and power word usage
  5. See SEO value and keyword optimization
  6. Review length and readability metrics
  7. Read specific improvement recommendations
  8. Revise headline and reanalyze for better score

Benefits

  • Increase click-through rates by up to 500% with better headlines
  • Get objective scoring based on proven headline formulas
  • Identify weak spots in headlines before publishing
  • Balance emotional and rational appeal perfectly
  • Optimize headline length for each platform
  • Learn which power words boost engagement
  • Improve SEO with keyword-optimized headlines
  • Test multiple headline variations quickly

FAQs

What makes a great headline?

Great headlines: 1) Promise clear benefit, 2) Create curiosity/urgency, 3) Use specific numbers, 4) Include power words, 5) Stay 60-70 characters, 6) Match search intent, 7) Deliver on the promise. Example: '17 Proven Ways to Double Your Income in 90 Days'.

What are power words?

Power words trigger emotional responses: 'Ultimate', 'Essential', 'Proven', 'Secret', 'Effortless', 'Amazing', 'Shocking', 'Free', 'Guaranteed', 'Instant'. Use 1-2 per headline. Too many seem spammy, too few lack impact. Context matters - 'secret' works for tips, not for serious news.

How long should headlines be?

Blog posts: 60-70 characters (55-60 for full visibility in Google). Email subject lines: 40-50 characters (mobile preview). Social media: 70-100 characters. Ads: 30 characters max for headline 1. Shorter isn't always better - include enough to promise value.

Should I use numbers in headlines?

Yes! Headlines with numbers get 36% more clicks. Odd numbers (7, 13, 17) outperform even numbers. Large numbers (117 Tips) seem comprehensive, small numbers (3 Ways) seem achievable. Use digits (17) not words (seventeen) for better scanning.

Is clickbait bad?

Clickbait promises more than content delivers ('You Won't Believe...'). It gets clicks initially but hurts long-term trust and SEO (high bounce rate). Good headlines are intriguing AND accurate. Create curiosity without lying. Promise what you can deliver.

How important is SEO in headlines?

Very! Include target keyword near the beginning. Headlines are the HTML title tag - crucial for rankings. But prioritize humans over search engines. 'How to Lose Weight: 17 Proven Tips' balances SEO keyword + engaging format. Test headline in Google results preview.

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