Business Tools
Conversion Rate Calculator
Calculate conversion rates for marketing, sales, and websites. Track visitors to customers, leads to sales, and clicks to conversions with instant percentage calculations.
Use Conversion Rate Calculator to get instant results without uploads or sign-ups. Everything runs securely in your browser for fast, reliable output.
Your results will appear here.
About this tool
Conversion rate is the percentage of people who take a desired action out of the total who had the opportunity. It's calculated as: Conversion Rate = (Conversions ÷ Total Visitors) × 100%. For example, if 100 people visit your landing page and 5 sign up, your conversion rate is 5%. This metric is fundamental to marketing, sales, and website optimization.
Conversion rates apply to every stage of the customer journey: website visitors to leads, leads to qualified prospects, prospects to customers, email opens to clicks, ad clicks to purchases. Understanding conversion rates at each stage helps identify bottlenecks in your funnel and opportunities for improvement. Even small increases in conversion rate can dramatically impact revenue.
Average conversion rates vary by industry and context. E-commerce sites average 2-3%, landing pages 2-5%, SaaS trials 10-15%, email click-through 2-3%, and sales calls 20-30%. However, well-optimized campaigns can achieve much higher rates. The key is measuring your baseline, testing improvements, and continuously optimizing based on data.
Conversion Rate Optimization (CRO) is the practice of systematically improving conversion rates through testing, design changes, better copy, clearer calls-to-action, and reduced friction. Our calculator helps you measure the impact of CRO efforts by tracking conversion rates before and after changes. Whether you're a marketer, business owner, or product manager, monitoring conversion rates is essential for growth.
Usage examples
Website Landing Page
1,000 visitors, 45 sign-ups
45 ÷ 1,000 = 4.5% conversion rate
E-commerce Store
5,000 visitors, 125 purchases
125 ÷ 5,000 = 2.5% conversion rate
Email Campaign
10,000 emails sent, 2,500 opened, 300 clicked
300 ÷ 2,500 = 12% click-to-open rate
Sales Pipeline
200 leads, 50 became customers
50 ÷ 200 = 25% lead-to-customer conversion
Free Trial
1,000 trial users, 150 became paid subscribers
150 ÷ 1,000 = 15% trial-to-paid conversion
How to use
- Enter the total number of visitors, leads, or opportunities.
- Enter the number of conversions (sales, sign-ups, clicks, etc.).
- Click "Calculate" to see your conversion rate percentage.
- View additional metrics like non-conversion rate.
- Track conversion rates over time to measure improvement.
- Use results to optimize marketing and sales performance.
Benefits
- Instantly calculates conversion rate percentages
- Essential metric for measuring marketing effectiveness
- Helps identify funnel bottlenecks and optimization opportunities
- Tracks performance of websites, landing pages, and campaigns
- Enables data-driven decision making for marketing
- Measures impact of A/B tests and optimization efforts
- Critical for calculating customer acquisition costs
- Helps set realistic goals and benchmarks
- Compares performance across different channels and campaigns
- Free alternative to expensive analytics platforms
- Simple tool for quick performance assessments
- Educational for understanding marketing metrics
FAQs
What is a good conversion rate?
It varies by industry and conversion type. E-commerce: 2-3% is average, 5%+ is excellent. Landing pages: 2-5% average, 10%+ great. SaaS free trials: 10-15% average, 25%+ excellent. Google Ads: 3-5% average, 10%+ strong. Focus on improving YOUR baseline rather than just comparing to benchmarks—context matters greatly.
How can I improve my conversion rate?
Key strategies: (1) Improve value proposition clarity, (2) Reduce form fields and friction, (3) Add trust signals (reviews, guarantees), (4) Create urgency (limited time offers), (5) Optimize for mobile, (6) Improve page speed, (7) A/B test headlines and CTAs, (8) Better audience targeting, (9) Match message to source, (10) Add live chat or support. Test one change at a time to measure impact.
What's the difference between conversion rate and click-through rate?
Click-Through Rate (CTR) is clicks divided by impressions—how many who SAW your ad/link clicked it. Conversion Rate is conversions divided by clicks/visitors—how many who ARRIVED took action. CTR measures ad/content effectiveness at attracting attention. Conversion rate measures landing page/site effectiveness at driving action. Both are important for complete funnel analysis.
How do I calculate conversion rate for multi-step funnels?
Calculate conversion rate for each step: Visitors → Leads (Conversion Rate 1), Leads → Qualified Leads (CR2), Qualified → Customers (CR3). Overall conversion rate = CR1 × CR2 × CR3. Example: 10% × 50% × 30% = 1.5% overall. This shows which stage needs improvement. Focus optimization on the weakest step for maximum impact.
Should I include or exclude bounces in conversion rate?
Standard practice includes all visitors/clicks in the denominator, including bounces. This gives a realistic picture of overall performance. However, for detailed analysis, you might calculate conversion rate for engaged users separately (those who viewed multiple pages or spent >30 seconds). Both metrics are useful for different purposes.
How often should I track conversion rates?
Monitor continuously but analyze weekly or monthly depending on traffic volume. You need enough conversions for statistical significance—typically 100-200 conversions minimum. Daily tracking creates noise if volume is low. For major campaigns or changes, monitor closely. For steady-state operations, weekly reviews are usually sufficient with monthly deep dives.
What's micro vs. macro conversions?
Macro conversions are primary goals: purchases, sign-ups, demo requests. Micro conversions are smaller steps: email subscriptions, content downloads, video views, add-to-cart. Track both—micro conversions indicate interest and engagement even without immediate macro conversion. Improving micro conversions often leads to increased macro conversions over time.
How does conversion rate relate to revenue?
Revenue = Traffic × Conversion Rate × Average Order Value. Doubling conversion rate doubles revenue (if traffic and AOV stay constant). Even a 0.5% improvement can be worth thousands. Example: 10,000 visitors, 2% CR, $100 AOV = $20,000. Improve to 2.5% CR = $25,000 (+25% revenue). This is why CRO has such high ROI—increases compound across all traffic.
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